In a hyperactive software industry where every firm is working on introducing peerless technological solutions based on rapidly changing customer demand, how do you stand out and beat mediocrity? The tech world today screams that the traditional approach to software development is no longer effective enough to address the present needs. This is where Agile methodology shines as today’s leading strategy in the project management sphere. It is the most accessible and organized management practice for software developers. 

Key Benefits of using Agile Method in New Software Product Launch

Agile methodology focuses on people-oriented and result-prioritized frameworks where evaluations are continuous rather than made at the end of product delivery. This is why teams under agile methodology respond more quickly to change and are more proactive than others. This iterative approach leads to a successful software product launch as an end result. Consider the following key benefits associated with Agile:

Product Roadmap Creation

A product roadmap based on agile methodology exhibits a plan of gradual product development. It provides an iteration-based roadmap involving assistance in project planning, progress checking, teamwork, and timely execution based on ongoing activities rather than one-timers. From backlogging to launching, the agile method has got you covered. In addition, it is a time-saving methodology, as it focuses on timely outputs rather than extensive planning. 

Sprint Planning, Review, and Retrospective

During the execution of a traditional project plan, it is often observed that some parts of the original plan may not be needed in the final product. Agile methodology helps overcome this hurdle through sprint planning which divides the project into deadline-driven sub-projects. With sprints, it is easy for the team to plan, execute, and review accordingly.

Sprint planning further leads to sprint review and sprint retrospectives. To simplify, the former focuses on the product and satisfying or exceeding customer satisfaction, while the latter is all about the teams and how they become more productive.

Sprint reviews include showcasing each piece of completed work to the team. It is an internal review conducted by the team to see how the product has come out. This phase allows reviewing and analyzing the project plan, implementation, the team’s execution techniques, and the shape of the final product. In other words, it is meant to check the execution of the product roadmap before triggering the product launching stage. 

On the contrary, a sprint retrospective is a meeting session held by the project team after the software launch to evaluate the areas that are successful and the areas that still need improvement. This way, the developing team identifies any missing points and incorporates the needed enhancements.

Overcoming Challenges with SCRUM

Scrum is an agile methodology framework that helps teams to develop the product and overcome challenges by adopting a framework of incremental processes. Scrum encourages an environment of transparency, collaboration, trust, and continuous progress. It lets the team have better customer relationships and a quick response to changes. The Scrum framework involves a Scrum master who acts as a leader to ensure that the team complies with the methodology. In a nutshell, the Scrum framework makes software product development, modification, launch, and review time-efficient and productive activities. 


The present era demands smart team operations to ensure timely and quality product deliveries. Agile-based iterative and collaborative product development encourages transparency, trust, and productivity, which overall triggers a smoother software product launch. It is no wonder the tech world is experiencing more rapid adoption of agile methodology in software development and launch cycles with every passing year.

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About Jasmina Petrovska

Project Manager at Keitaro

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